Custom eCommerce

A custom online store, without compromises

Shopify and WooCommerce are excellent platforms - until the day your business model asks for more: negotiated prices per client, B2B flows with agent accounts, deep ERP integrations, catalogues of hundreds of thousands of products, or an ordering process that simply looks like nobody else's. At that point you have two options: bend your business to fit the platform, or build a custom online store shaped around your processes.

At Syncoded we build custom eCommerce from scratch: architecture designed around your real flows, performance at any scale and full ownership of the code. No transaction fees, no forced subscriptions, no glass ceiling from standard platforms.

What custom eCommerce includes

• Architecture built on your requirements - every ordering flow, from cart to invoicing, designed for your business model.
• B2B and B2C flows - negotiated prices per client, recurring orders, credit limits, agent accounts and tiered approvals.
• Complete integrations - ERP, WMS, invoicing, couriers, payment processors, marketplaces; the store talks to everything you already use.
• Performance at scale - huge catalogues and campaign traffic without slowdowns, on a modern Next.js foundation with 90+ PageSpeed scores.
• Native eCommerce SEO - category structure, filters and product pages Google indexes correctly from day one.
• Full code ownership - the platform is yours, documented and handed over completely.

How we work

We start by analysing your sales flows: who orders, how, and what happens next. That analysis produces a clear specification, prioritised by impact - we launch the core that sells first, then extend. Product page and checkout design goes through our UI/UX design team, because every extra click at checkout means abandoned carts. We deliver in stages, with regular demos and transparent estimates - you always know what it costs and what you get.

Who it is for

Custom eCommerce is for B2B distributors with complex pricing policies, retailers with large catalogues and deep integrations, brands that want a unique buying experience, and businesses already paying fees and subscriptions higher than the instalment on their own platform. It costs more upfront, but removes the monthly fees and the limitations that hold you back exactly when you grow.

Frequently asked questions

How much does a custom online store cost? Significantly more than a subscription to a standard platform - which is why we only recommend it when it is justified. After analysing your requirements you get an itemised estimate within 24h, plus an honest payback calculation against your current solution.

How long does it take to build? A working core - catalogue, cart, payments, orders - usually launches in 2-4 months, depending on integrations. Extensions then follow the pace of your business.

What happens to the store after launch? We keep it fast and secure through our maintenance plans: monitoring, updates, backups and interventions with a 24h response - critical especially during peak periods like Black Friday.

Let us see whether custom is worth it

Not sure whether you need custom eCommerce or a standard platform will do? Request a quote and we will tell you straight - including if the cheaper option is the right one for you. Transparency is worth more than a contract signed on wrong assumptions.